Challenge
We needed to bring the benefits of energy efficiency to every Marylander. But no two people live alike, use energy alike, or save alike. How would we connect different needs and demographics into one campaign “big idea”?
Solution
After market research, it was clear: homes are like people and everyone saves a little differently. So we created a campaign that tailor-fit the needs of individuals and spoke to how they used energy.
MY ROLE: CREATIVE LEADERSHIP | CREATIVE PRODUCTION | SCRIPTING | EDITING + POST PRODUCTION
