The Match Campaign
BALTIMORE GAS & ELECTRIC
How do you make a water heater…fun?
THE SOLUTION
Turn it into a dating app! What if finding the right appliance felt like finding The One?
We transformed the experience of shopping for boring appliances into The Match, a playful campaign that borrowed the language and visual behaviors of modern dating to help customers “swipe right” on energy-efficient appliances.
MY ROLE
Creative Director
Creative Strategy / Concept Development / Creative Direction / Digital Strategy / Art Direction / Asset Creation
THE WORK
Integrated Campaign / Interactive Game / Video / Social / Paid Media / Digital / High Impact Display Ads
THE IMPACT
1.6M+ Impressions
24K+ Clicks
24K+ Web Sessions
14 Verified Industry Awards & Honors
