The Efficient Home Magazine
BALTIMORE GAS & ELECTRIC
Can a magazine save you money?
THE SOLUTION
The answer is yes. How? By making energy efficiency feel like lifestyle content.
The Efficient Home transformed traditional utility communications into an editorial experience combining useful advice, trends, storytelling and sophisticated design.
The result blurred the line between utility education and lifestyle publishing.
MY ROLE
Creative Director
Creative Strategy / Creative Direction / Editorial Design / UI/UX / Art Direction / Layout / Asset Creation
THE WORK
Print Magazine / Digital Magazine / Microsite / Editorial Design / Interactive Content / Digital Experience
THE IMPACT
34+ Verified Awards & Honors including recognition from the ADDYs, Anthem Awards, Communicator Awards, Hermes Creative Awards, MarCom Awards, dotCOMM Awards and AMA MX Awards.
