THE SOLUTION
The Chief Officer for Scientific Workforce Diversity (COSWD) was a small division of NIH in need of a video illustrating why diversity, equity and inclusion is necessary in scientific research. The budget being small as well gave us a challenge, but my team got creative.

We drew inspiration from the ancient parable of the Blind Men and the Elephant—where each person experiences only one part of something much larger—to demonstrate why different perspectives are essential to scientific discovery.

A familiar human story became a powerful metaphor for diversity in science. And how did we pull it together? With voice overs from around the world and very selective stock imagery that ultimately won us a Webby nomination in the category of stock imagery usage.