Berkeley Hillel
How do you refresh a brand for a post-COVID return to campus in a way that excites the students?
BERKELEY HILLEL JEWISH STUDENT CENTER
THE SOLUTION
Bring the energy of campus into the brand.
We created a bold, youthful visual language built around color, authenticity and energy, giving Berkeley Hillel a flexible identity that could live everywhere from digital experiences to emails and physical merchandise.
MY ROLE
Creative Director
Creative Strategy / Concept Development / Creative Direction / UI/UX / Email Design / Product Design / Asset Creation
THE WORK
Brand Refresh / Website / UI/UX / Email / Merchandise / Digital & Physical Brand Assets
