Lila Grace Milk Depot
Can you honor deeply personal loss while inspiring action?
LILA GRACE MILK DEPOT
THE SOLUTION
Yes. When Lila Grace Milk Depot came to me with the challenge of creating a milk depot website and brand, I knew this was an opportunity to have compassion meet creativity, with the result being changed lives.
We built the brand around generosity and human connection, translating an intensely personal story into a visual identity capable of inviting others into the mission.
MY ROLE
Creative Director
Creative Strategy / Concept Development / Creative Direction / Brand Identity / Copywriting / Asset Creation
THE WORK
Brand Strategy / Visual Identity / Messaging / Print / Digital / Campaign Assets
THE IMPACT
6,000 donated oz of breastmilk
(2,000 feedings for a full term baby)
