Can you entice traditional drivers to see the benefits of going electric?

THE SOLUTION
I created a visual language inspired by the product itself: clean, sleek, contemporary and forward-looking. This was the first step into a campaign to elevate EV in the minds of drivers.

Rather than treating EV adoption as complicated utility information, the creative positioned it as part of a modern lifestyle.

MY ROLE
Creative Director
Creative Strategy / Concept Development / Creative Direction / UI/UX / Digital Strategy / Art Direction / Asset Creation

THE WORK
Brand System / Digital / UI/UX / Program Materials / OOH / Customer Communications

THE IMPACT
2ND PLACE
E Source Utility Ad Awards
EV & Electrification Campaign