#70Million Campaign
How do you turn a number into a movement?
OLAM
THE SOLUTION
Inspire action with empathy.
#70Million became a ten-day global call to action, using design and storytelling to unite the Jewish community around refugees, asylum seekers and displaced people.
The visual system communicated urgency without losing humanity.
MY ROLE
Creative Director
Creative Strategy / Concept Development / Creative Direction / Campaign Identity / Asset Creation
THE WORK
Campaign Identity / Digital / Social / Environmental / Community Activation / Global Campaign Assets
THE IMPACT
115 Partner Organizations
8 Countries
100K+ People Reached Globally
400+ Live Broadcast Attendees
