Through and Through Campaign
BALTIMORE GAS & ELECTRIC
How do you make energy savings feel personal when every home and lifestyle is different?
THE SOLUTION
No two homes are alike. Neither are the ways we save.
We turned that truth into the heart of the campaign, showing how personalized energy-saving solutions could fit naturally into different homes and lifestyles.
Rather than focusing solely on products and programs, the creative focused on the people using them.
MY ROLE
Creative Director
Creative Direction / Art Direction / Photography Post-Editing / Asset Creation / Integrated Campaign Development
THE WORK
Television / Video / Digital / Paid Media / Social / Photography / Integrated Campaign
THE IMPACT
16M TV Impressions
+20% increase in Media Engagement
+27% increase in Media Conversion Rate
10+ IndustryAwards
20%
increase in media engagement
27%
increase in media conversion rate
16M
TV
impressions
