Come On In Campaign
BALTIMORE GAS & ELECTRIC
How do you get people to engage with their utility company?
THE SOLUTION
Lead with people first, brand second.
People trust people they know: friends, family and neighbors. We found real BGE customers across Maryland and built the campaign around their lives, passions, homes and the different ways they save energy.
Instead of telling customers what they should do, Come On In invited them into the homes of people like them.
MY ROLE
Creative Director
Creative Strategy / Concept Development / Creative Direction / UI/UX / Copywriting / Asset Creation
THE WORK
Integrated Campaign / Customer Storytelling / Video / Photography / Digital Experience / Social / Campaign Assets
THE IMPACT
38M Views
+50% increase in click-through rate
+90% surge in Smart Thermostat Purchases Post-Campaign
38M
views
50%
increase in click-through rate
90%
surge in product purchases, post-campaign
Meet Jenny.
You are what you eat. But Jenny wants everyone to know you’re also what you breathe—and an HVAC Tune-up can help.
Meet Denver.
She loves her mom, her grandparents and loves to travel. As she juggles all that, her smart thermostat makes things just a bit easier.
Meet Adam.
Take a peek inside Adam’s rowhome, where he takes a break from gaming and his work at NASA to talk energy savings.
Meet Michael.
There are a lot of great things going on in Michael’s single-family home—including saving energy.
Watch how the campaign came together
