
The Match Campaign
Swipe right on your next appliance.
Shopping for an appliance isn’t that different from dating. It’s all about finding The One. BGE’s “The Match” campaign tries to help customers do just that with the help of rebates on ENERGY STAR® appliances.
This award-winning campaign consists of a series of “dating” ads across various channels encouraging customers to find the perfect appliance match for their homes.
Creative Strategy / Concept Development / Creative Direction / Asset Creation / Digital Strategy