Come On In Campaign
How do you get people to engage with their utility company?
People trust people they know. Their friends, family, and even neighbors. So when Baltimore Gas and Electric (BGE) asked us to create a campaign that drove program participation in a new way, we flipped the script and led with people first, brand second.
We spoke with real customers from BGE service areas all around Maryland to learn about their passions—and how they’re making smart choices to save energy every day. The campaign launched in April 2025.
Creative Strategy / Concept Development / Creative Direction / UI/UX / Copywriting / Asset Creation
Meet Jenny.
You are what you eat. But Jenny wants everyone to know you’re also what you breathe—and an HVAC Tune-up can help.
Meet Denver.
She loves her mom, her grandparents and loves to travel. As she juggles all that, her smart thermostat makes things just a bit easier.
Meet Adam.
Take a peek inside Adam’s rowhome, where he takes a break from gaming and his work at NASA to talk energy savings.
Meet Michael.
There are a lot of great things going on in Michael’s single-family home—including saving energy.
